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WebApr 26, 2024 · Havertown, Pennsylvania, United States745 followers 500+ connections. Join to view profile. Cozen O'Connor. West Virginia University. WebE. Jerome McCarthy. Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. great harvest oconomowoc
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